No matter how tough your camera, in the end it’s excellent picture quality that counts. And picture quality is what the new TOUGH flagship is all about. Its f2.0 super-bright, high-speed lens gives the name TOUGH a new meaning – it’s really tough to get anything less than an outstanding shot. What’s more, the TG-1 is equipped with new features that make recording movies and stills even easier in tricky conditions.
Discover the toughest of the TOUGH - the new Olympus TOUGH TG-1

Olympus is taking the forty-year pedigree of the OM series into the next generation with the launch of the OM-D, featuring the world’s first 5-axis image stabilisation (IS) system to eliminate blur in stills and movies. The user can appreciate the blur reduction effect via the fast electronic viewfinder during active shooting, while simultaneously benefiting from the fastest* auto-focus of any interchangeable lens camera (including D-SLR).
* As of February 2012. Olympus Inhouse test.
Olympus E-M5: The beginning of the new

Boasting superb blur-free image quality in every shooting situation the Traveller Series of Olympus' digital hotshots is designed to meet the demands of everyone who likes nothing better than being on the road. With high-powered zoom lenses, HD video capabilities, cutting-edge Multi-motion Movie IS and new iHS technologies all packed into compact lightweight bodies, these beauties are second only to the stunning pictures you will take while pursuing your dream journey - wherever it may lead you.
Discover your ultimate travel companion

On coral reefs, rock faces or adventure playgrounds, image quality has often been the second priority. Whether busy parent or adrenalin junky, most people are just happy if their camera gets home in one piece. But for new TOUGH owners it’s different. They can have both: outstanding image quality from cameras with a worry-free guarantee. They're waterproof, shockproof, crushproof and freezeproof - designed to deliver fabulous-quality HD movies and dynamic 3D stills. But that's not all.
Discover your why-not-just-go-ahead-and-do-it compact

Everything as simple as possible: That is the philosophy of the Olympus Smart Series. Taking great pictures without any hassle, using every bit of Olympus' experience and expertise to their advantage, these colourful compact beauties might be technical masterpieces on the inside, but from the outside they are just incredibly fun to use. Just click, and your Smart does the rest.
Choose your favourite colour

Olympus’s new multi-talented PEN lens: The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ comes with a new ultra-smooth, near-silent electronic zoom mechanism that powers the lens on its own – no potentially jerky wristwork required.
Find out more about the new standard zoom

Olympus' red dot design and TIPA award-winning XZ-1 is now available in classy silver. Also new is the discreet lens cap LC-63A which opens and closes automatically as the camera powers on and off.
Get more information about the XZ-1 and its new lens cap

Scaling new heights in the compact market, Olympus proudly presents the latest from their ultra-zoom camera series. Extremely compact and versatile, the SP-810UZ gives you the ultimate zooming power and automatic features you need to capture great photos and movies wherever you are.
See how flexible the SP-810UZ is

With Micro Four Thirds system cameras, Olympus created a whole new camera category. Now it has revealed three visionary new PEN's. Prepare to be impressed when you check out the new E-P3, E-PL3 and E-PM1.
See the whole range of PEN Cameras

New fast-aperture lenses match the premium PEN styling. These first-rate optics deliver beautiful scenes & portraits whilst their fast apertures make them ideal for shooting in low light situations.
See all PEN Lenses

Go ahead ... we dare you. The Olympus Tough Series cameras love a good challenge. Take them hiking, biking, swimming or skiing for exceptional shots and rugged handling. They're waterproof, shockproof, crushproof and freezeproof - designed to deliver fabulous-quality HD movies and dynamic 3D stills. But that's not all.
Make your choice