Get closer to the action

Incorporating 10x zoom performance in a compact body, the latest Olympus Ultra Zoom digital camera allows extremely versatile and comfortable shooting. The C-740 Ultra Zoom offers the thrill of high-quality 10x zoom photography with 3 megapixels and provides a host of automatic modes plus manual options to allow effortless operation and creative control. Images are saved on the xD-Picture Card memory media.
Get closer with 10x zoom power This camera delivers 10x optical zoom performance in the smallest and lightest Ultra Zoom body yet. As such, it is a particularly welcome companion on nature hikes and at sporting events, taking the photographer to the heart of the scene. The optical zoom range, which is equivalent to 38 - 380mm on a 35mm camera, can be extended even further when combined with the digital zoom. With the 3x digital zoom of the C-740 Ultra Zoom, 30x magnification is possible, (corresponds to 1140mm on a 35mm camera). This model also lets the photographer shoot from just 3cm away to create fascinating macro photos. The very bright (f2.8 - 3.7), high quality optical system comprises eleven elements arranged in seven groups and includes two aspherical lenses plus an ED element, which is normally only found in pro-level SLR cameras and significantly help reduce chromatic aberration.

High resolution capture and ease of use for stunning results Since this model records 3 million pixels, users can expect great quality prints - even in larger sizes. The pixel mapping function automatically calibrates the CCD chip and processor to help produce even sharper contrast, brighter colours and fewer image errors, and the TruePic technology further optimises sharpness, contrast, colour purity and gradation. A range of metering systems handles all the details to guarantee pictures have the clarity and colour to really impress. Besides iESP, spot and AF area autofocus, the user may use digital ESP, spot or multi-spot exposure metering. A histogram displays brightness distribution of both captured and live images in a graphic form to allow the exposure to be checked.

Extensive creative control and special functions The cameras' scene programs (portrait, self-portrait, night scene, sports, landscape and landscape plus portrait) are ideal for when there's little time to adjust the settings manually. However, aperture priority and shutter priority as well as full manual control of the aperture and shutter speed are possible when there's more time for creative expression. The intelligent automatic white balance metering system assures realistic colour reproduction. Pre-set white balance settings for daylight, overcast and tungsten light conditions and three options for fluorescent light are available, as well as one-touch white balance. Five flash modes are included for shooting in darkness or low light.

When taking shots with long exposure times, the noise reduction function helps to enhance the brightness and clarity of the results. Favourite configurations can be saved in the `My Mode' folders. Information about the selected settings is shown in the cameras' electronic viewfinder while shooting. The menu is very easy to use and available in four languages.

Panorama shooting, black & white plus sepia modes are included and movies may be recorded. Furthermore, sequence shooting is also possible. Up to 12 exposures can be taken in normal sequence mode at a rate of 2.6 frames per second in HQ mode. The C-740 Ultra Zoom supports the new EXIF 2.2 standard as well as PIM II, enabling compatible printers to apply the saved data to produce optimised results. With the USB AutoConnect interface, images are quickly and easily downloaded to a computer. Thanks to the Olympus CAMEDIA Master software that comes with the camera, the user is able to process, edit and archive the photos. * as of February 2003