 |
TIPA Award for Olympus µ 770 SW:
Best Innovative Design in Europe 2007
With the µ 770 SW, Olympus has taken its “rough’n’tough” camera concept a step further to overwhelming critical acclaim. TIPA had no trouble finding arguments to support its decision to give this model the Best Innovative Design in Europe 2007 Award, citing that it “succeeds in combining a heavy-duty body with an elegant design. But the all-metal finish isn’t merely cosmetic – it can withstand loads of up to 100kg, can be submerged to a depth of 10 metres, can survive falls up to 1.5 metres and still keep shooting at a temperature of -10°C!” The jury continued its accolades, saying: “With its stylish casing and all-round good looks, the µ 770 SW is as happy in a designer handbag just as much as it is in an outdoor photographer’s camera bag. An entirely unique design, it offers a great range of features beyond its rugged build, including a 3x zoom lens (38-114mm equivalent), a 7 Megapixel sensor, and Olympus’ excellent BrightCapture Technology, which allows sharp, high-quality images to be taken in low-light conditions.”
|
