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PRESS INFORMATION
Head-turning looks, impressive shooting performance

Enjoy low light photo fun with the Olympus µ 700
Hamburg, 26 January 2006 – The 7.1 million pixel Olympus µ 700 offers the perfect solution for all those who want to capture the intense excitement of the night. The incorporation of BrightCapture Technology gives this model greatly enhanced low light shooting abilities. One main benefit of BrightCapture is that it strongly reduces the need to use a flash, thereby captured images can truly convey the spirit and atmosphere of those special night time moments. A large 6.4cm LCD further assists users by displaying subjects 4x brighter than conventional LCDs. As with all cameras in the µ family, this model is sure to catch a ton of looks. And with its stylish, weatherproof* metal body finished in a choice of four exciting colours – Moonlight Silver, Sunset Orange, Midnight Black and Twilight Blue – there’s sure to be one to match your favourite evening wardrobe while capturing your low light adventures.

The camera’s cool, weatherproof* exterior appeals to the eye through its sleekness and refined curves. 7.1 million pixels ensure crisp and detailed images while a bright 3x optical zoom makes bringing in far-away subjects closer a breeze.

Thanks to BrightCapture Technology, sensitivity is enhanced. In this way it’s often possible to shoot perfectly exposed images in low light without needing to resort to the flash. The high-contrast 6.4cm LCD, meanwhile, shows subjects 4x brighter than normal LCDs to make framing in dark conditions considerably easier.

With the versatility of 23 scene modes, the µ 700 makes the most out of any photographic situation, from landscape shots all the way through to portraits. In addition, the model’s weatherproof design allows it to be taken outside under most conditions*. For protection against even more extreme outdoor situations, users can obtain the optionally-available outdoor case CWPC-02. And for those wanting to capture striking shots of marine life in up to an amazing 40m depth, Olympus offers the underwater case PT-032.

As well as delivering outstanding results, the µ 700 also offers easy operation. Assisting users is a Guide Function that explains different camera functions and menu options directly on the LCD. Photographers are assured long-lasting shooting fun, with an internal memory plus an xD-Picture Card slot for added storage space. Naturally the camera also features a movie function with sound, whereby the recording length is only limited by the available memory.

Incorporating BrightCapture Technology and boasting high performance attributes, the µ 700 delivers brilliant results, night and day. Featuring a stylish design and available in a choice of four different colours, this camera is a night owl’s ideal choice and will hit the shelves from spring 2006.

The Olympus µ 700 – main features:
  • 7.1 million pixels
  • Weatherproof* metal body in four colours: Moonlight Silver, Sunset Orange, Midnight Black and Twilight Blue
  • BrightCapture Technology for better low light photography
  • 6.4cm/2.5” LCD
  • 3x zoom lens (equiv. to 37-111mm in 35mm format), 1:3.4-5.7
  • 23 scene modes (incl. Candle, Night Scene, Beach&Snow) plus Programme Auto mode
  • Movie function with sound. Recording up to memory capacity
  • Macro and Super Macro mode for shooting from as little as 8cm
  • Special editing functions to enhance images and to add creative effects: e.g. red-eye-fix, adjust brightness, insert frame and/or title
  • PictBridge compatible
  • Internal memory plus xD-Picture Card slot for new high-speed cards
  • Multi-language menu plus possibility to download further languages from the internet
  • Supplied with Olympus Master Software 1.4 and LI-42B rechargeable battery
  • Optional Underwater/Outdoor Cases (PT-032/CWPC-02) will be available from spring 2006
* Weatherproof equivalent to the IEC standard publication 529 IPX4
If you have any questions or would like additional information, please contact:

Christina Blake
Olympus Europa GmbH
Corporate Communications
Tel.: +49-40-237 73-191
email: christina.blake@olympus-europa.com
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