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Robust enough to go anywhere

Playing it tough with the Olympus µ 720 SW

Hamburg, 26 January 2006 – Waterproof to 3m* and resistant to falls from up to 1.5m*, the rugged Olympus µ 720 SW provides protection against the knocks and bumps of everyday life. Its shock and waterproof attributes truly let this model be taken anywhere, thereby opening up an entirely new array of shooting possibilities. Of course, the camera convinces through outstanding image quality too. With 7.1 million pixels, stunningly detailed compositions are guaranteed. And thanks to BrightCapture Technology, the µ 720 SW not only produces amazing results – even in low-light conditions – but also provides a significantly brighter view on the 6.4cm LCD. The camera’s stylish metal body is available in a choice of three exciting colours: Dusky Pink, Polar Blue and Steel Silver.

Imagine your camera is struck by a football at a lively children’s birthday party, or you trip and fall into a puddle with the camera in your pocket – the list with examples of what can go wrong could continue on forever. Luckily, with the µ 720 SW, Olympus introduces a camera that is largely immune to such mishaps. It can withstand being dropped from normal handling heights of up to 1.5m* and is waterproof to 3m*, letting it go beyond the shoreline.

Boasting a powerful 7.1 million pixels, the µ 720 SW captures images in sparkling detail. Matched with a bright, 3x zoom lens (equivalent to 38-114mm on a 35mm camera), photographers can rely on this model for impressive shooting results. Framing and playback of compositions is easy and fun on the camera’s generous 6.4cm LCD. The incorporation of BrightCapture Technology, meanwhile, enhances the outcome of images in low-light conditions as well as displaying subjects up to 4x brighter on the high-contrast monitor.

The µ 720 SW features 24 scene modes for exceptional shooting versatility. Supporting the camera’s waterproof attributes, these include modes specially designed for underwater shots. For divers whose interests lie deeper beneath the water’s surface, the optional PT-033 underwater case boosts the camera’s waterproof abilities to an astounding 40m.

Easy use is assured via a Guide Function that explains the different camera operations directly on the LCD. A movie function is naturally also included – it records clips in VGA quality, whereby length is only limited by the available memory. Images and movies can be stored either to internal memory or onto optional xD-Picture Cards. In addition, the camera features PictBridge support, allowing images to be printed on compatible printer models (e.g. Olympus P-11) without the need to go via a PC.

Thanks to its water and shockproof design, the high-performance µ 720 SW is optimally protected against the wear-and-tear of everyday use. This enormously tough yet strikingly compact camera will be available form spring 2006 in the colours Dusky Pink, Polar Blue and Steel Silver.

The Olympus µ 720 SW – main features: