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PRESS INFORMATION
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Go-anywhere toughness for
active lifestyles
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Olympus µ 725 SW for shock & waterproof
protection
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Hamburg, 23 August 2006 – For those who like to
take part in active sports and other lively pursuits, life can sometimes get
pretty tough. That’s why it’s good to know that Olympus caters
specifically for people with active lifestyles that accept no limits. With the
shock and waterproof µ 725 SW they needn’t forgo photographic freedom
while taking part in the activities they enjoy. Protected to a depth of 5m*
underwater and against falls from up to 1.5m*, this new model is hot on the
heels of the successful predecessor model, µ 720 SW, which introduced a new
era in go-anywhere digital photography. The stylish, metal-bodied camera offers
users more than just rugged toughness. Equipped with BrightCapture Technology
for exceptional results in low light and bright, high-contrast views on the
6.4cm LCD, plus 7.1 million pixels for razor-sharp, crystal-clear images, the
compact µ 725 SW packs a real punch. Available in the colours Deep Blue,
Cherry Red and Titanium Grey, it’s the ultimate lifestyle accessory that
is sure to be taken along everywhere – no matter if having fun in a pool,
skateboarding around town or living it up at a festive dinner.
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A
tough performer Shockproof against falls to 1.5m* and fully
waterproof to a depth of 5m*, the µ 725 SW provides first-rate protection
for unparalleled shooting flexibility. Whether out snorkelling in a tropical
reef, tackling a perilous mountain-biking expedition or simply at home with the
camera in the hands of a young child, users can rest assured it won’t be
harmed. This guarantees worry-free photography, wherever life takes you. In
short, it’s a case of: whatever is in your life – it can be captured
by your µ 725 SW!
Even greater depths can be conquered by this
attention-grabbing new model. Together with the optional PT-033 Underwater Case,
photographers can explore the aquatic world to an amazing 40m below the
surface.
Lending compositions the high-definition and brilliance they
deserve for recording life’s exciting moments are 7.1 million pixels of
imaging power. This is matched with a bright 1:3.5-5.0, precision 3x optical
zoom (equivalent to 38-114mm on a 35mm camera). For extra protection, the lens
is specially constructed using an inner folded light-path. It fits wholly within
the camera’s stylish metal body and therefore doesn’t protrude, so
the risk of damaging the lens through knocks is all but
eliminated.
Action doesn’t need to
stop when it gets dark Equipped with BrightCapture Technology, the
µ 725 SW delivers exceptional performance in low light. And because things
often start to heat up just as the lights go down, it’s clear that a
camera’s low-light shooting capabilities are crucial for photographers who
truly want to accept no limits. To begin, this model’s 6.4cm LCD boasts a
contrast level that’s 4x brighter than conventional types, making it
easier to locate and frame desired subjects. Various scene modes that use
BrightCapture Technology (incl. Candle and Night Scene) are available that will
significantly improve photos composed in low light – even during
underwater shooting excursions.
Extending the ISO range to 1600,
BrightCapture Technology also helps to avoid image blur. The high sensitivity
enables faster shutter speeds to be used and thereby reduces the risk of blurred
images – especially at night.
A
piece of cake to handle – even in tough situations As well as
movie recording with sound (in 640x480 pixel quality, up to memory capacity),
photographers can choose from 24 scene modes that are as varied as the multitude
of situations in which photographers can use this model. From Sports through
Landscape to Macro and various Underwater modes, pre-defined settings help the
user get the best shot with the minimum of fuss.
More ease is afforded
by the built-in Guide Function. Camera modes and menu options are thereby
briefly explained directly on the LCD. This means users will rarely need to
consult the manual – a real boon for active photographers who are often on
the go. Moreover, with 25 languages available (10 on board at any given time),
for the menu, manual and software, the µ 725 SW is understandable in 39
European countries.
Waterproof to 5m* and resistant against falls of up
to 1.5m*, the tough, metal-bodied Olympus µ 725 SW is primed to become the
latest favourite of active photographers. The fusion of sports performance,
cutting-edge technology and lifestyle-based design provides for an ultimate
balance of form and function. The camera will hit the shelves from October
2006.
The Olympus µ 725 SW –
main features:
- Waterproof
up to 5m*
- Shockproof
(equivalent to 1.5m)*
- 7.1
million pixels
- Tough
metal body in three colours: Deep Blue, Cherry Red and Titanium Grey
- BrightCapture
Technology for better low light photography – with improved brightness for
underwater scenes
- 6.4cm/2.5”
LCD
- Bright
3x optical zoom 38-114mm (equivalent to 35mm camera) 1:3.5-5.0, with optical
folded light-path
- 24
scene modes (incl. Portrait, Candle, Landscape and various underwater modes)
plus Auto
- Movie
function with sound (640x480 pixels, 15fps)
- Macro
and Super Macro mode for shots from as little as 7cm
- Editing
functions (e.g. Red-eye Fix, Calendar Composition, Layout Composition, Title
Composition)
- Internal
memory plus xD-Picture Card slot
- Multi-language
menu (10 languages) plus possibility to download further 15 languages from the
internet
- Supplied
with Olympus Master Software and LI-42B battery
- Optional
underwater case PT-033 (waterproof up to 40m)
*Shockproof
according to MIL Standard (MIL-STD
810F) Waterproof equivalent to the IEC
standard publication 529 IPX8
For questions or additional information, please
contact:
Franziska Jorke
Olympus Europa GmbH
Tel.: +49-40-237
73-759 email:
franziska.jorke@olympus-europa.com
Heino
Hilbig Olympus Imaging Europa GmbH
Tel.: +49-40-237
73-879 email:
heino.hilbig@olympus-europa.com
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