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PRESS INFORMATION
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Easy, stylish and
ultra-slim
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The head-turning Olympus FE-230
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Hamburg, 25 January 2007 – Style and ease of
use are what characterise the affordable Olympus FE-230. At just 16.5mm slim,
its smart stainless metal body cuts a great figure wherever it’s taken.
Its easy operation makes capturing photos a snap and 7.1 Megapixels guarantee
top-class pictures that will leave any mobile phone camera in the dust. The
large 6.4cm LCD ensures framing becomes an accurate affair and viewing the
results a sheer pleasure.
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The
FE-230 makes a big impact with its slim-line stainless metal body that’s
just 16.5mm thin. Image quality is second to none thanks to the TruePic TURBO
image processor and a resolution of 7.1 Megapixels. Furthermore, a 3x zoom lens
provides good shooting flexibility and a big 6.4cm LCD lets users frame and view
shots with ease.
Handling is
genuinely intuitive, with the camera incorporating a “one button, one
function” design principle. A mode dial lets users conveniently choose
between the camera’s eight different shooting programmes, which include
High ISO Setting mode with ISO 1250, Super Macro and a movie recording function
with sound. Ideal for snapshooters, 18 preset scene modes are on board. These
include special Underwater modes which, in conjunction with the
optionally-available Underwater Case for waterproof protection up to 40m depth,
give you the freedom to take fun shots well below the water’s surface. And
to make it easy on all European users, the camera has 25 languages on
board.
An xD-Picture Card slot
and the internal memory make for plenty of storage space to enable long-lasting
shooting experiences. Furthermore, the included Olympus Master software means
that editing and archiving pictures on the computer is refreshingly
uncomplicated.
The ultra-slim
FE-230 offers great quality at a low price and will be available from February
2007.
The Olympus FE-230 – main features:
- 7.1
Megapixels in a stainless metal body
- Only
16.5mm slim
- 3x
optical zoom (equiv. to 38-114mm on a 35mm model), 1:3.1-5.9
- 6.4cm/2.5”
LCD
- Super
Macro mode from 5cm
- “One
button, one function” design principle
- 18
scene modes (including Underwater Wide and Macro)
- High
ISO Setting mode (ISO 1250)
- Internal
memory plus xD-Picture Card slot
- Movie
recording with sound up to card capacity
- TruePic
TURBO
- Supplied
with Olympus Master software + LI-42B lithium ion battery
- Multi-language
menu with 25 languages
- Underwater
case (40m) PT-038 optionally
available
For questions or additional
information, please contact:
Franziska
Jorke
Olympus Europa GmbH
Tel.: +49-40-237
73-759
email:
franziska.jorke@olympus-europa.com
Heino
Hilbig
Olympus Imaging Europa GmbH
Tel.: +49-40-237
73-879
email:
heino.hilbig@olympus-europa.com
Appendix
“One
button, one function” design principle
Controlling
the camera becomes child’s play. All essential functions like shooting,
playback and viewing on the LCD, as well as erasing, are easily activated via a
single button.
High
ISO Setting
A special shooting mode, where the camera automatically
increases ISO sensitivity to allow shorter shutter speeds – which helps to
avoid image blur caused by camera shake or by fast-moving objects.
TruePic TURBO
Developed by
Olympus, the TruePic TURBO image processor automatically enhances important
aspects of image quality: colour reproduction (colour range, saturation and
brightness), picture sharpness, as well as processing speed.
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