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    <title> Olympus Imaging Europe - New Products
    </title>
    <description> See the latest products available from Olympus in Europe. Digital compact cameras, Digital SLR's, Underwater housings, Digital Voice Recorder and lots more.
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      <link> http://www.olympus-europa.com
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      <lastBuildDate> Mon, 20 Oct 2008 08:00:00 +0100
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      <title>New Accessories for Linear PCM Recorder LS-10
      </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/445256720/2587_2627.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://olympus-europa.com/consumer/images/accessories_LS-10_70x70.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;With the new &lt;A href="http://olympus-europa.com/consumer/2587_accessory_rs-30w_remote_control_20258.htm"&gt;Remote Control RS-30W,&lt;/A&gt; the &lt;A href="http://olympus-europa.com/consumer/2587_accessory_wj1_wind_jammer_20254.htm"&gt;Windjammer WJ1&lt;/A&gt; and the compact &lt;A href="http://olympus-europa.com/consumer/2587_accessory_me-31_compact_gun_microphone_20250.htm"&gt;Gun Microphone ME-31&lt;/A&gt; Olympus expands the usage of the succesful &lt;A href="http://olympus-europa.com/consumer/2581_digital_recorder_ls-10_18555.htm"&gt;LS-10&lt;/A&gt; with new optional accessories.&lt;br&gt; &lt;a href="http://olympus-europa.com/consumer/2587_2627.htm"&gt;&lt;b&gt; See all Audio Systems Accessories&lt;/b&gt;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               &lt;/a&gt;&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/445256720" height="1" width="1"/&gt;</description>
      <category>Voice News
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      <pubDate> Fri, 07 Nov 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/2587_2627.htm</feedburner:origLink></item>

<item>
      <title>New Audio Accessories for Professional Voice Recorders DS-5000(iD)
            </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/444204869/2587_accessory_sc1_barcode_scanner_module_20246.htm</link>
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              &lt;td align="left"&gt;The Olympus SC-1 Barcode Scanner Module enables automatic allocations of voice files to unique case, client or patient records. It eliminates the possibility of mistyping to ensure 100% conclusive and secure identification. It is designed for use with both the Olympus DS-5000 and DS-5000iD. These top-of-the-range voice recorders incorporate numerous state-of-the-art features to offer flexible solutions that enhance productivity in all small, medium and even large enterprises.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/444204869" height="1" width="1"/&gt;</description>
      <category>Voice News
      </category>
      <pubDate>Thu, 06 Nov 2008 12:00:00 +0200
      </pubDate>
    <feedburner:origLink>http://olympus-europa.com/consumer/2587_accessory_sc1_barcode_scanner_module_20246.htm</feedburner:origLink></item>

<item>
      <title>Express yourself with the new Olympus D-SLR camera E-30
            </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/443020130/dslr_digital_slr_e-30_20234.htm</link>
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              &lt;td align="left"&gt;For many, the pursuit of artistic expression is the essence of creative photography. With the new Olympus E-30, this objective is closer to reality than ever. An inspiring range of Art Filters, expressive Multiple Exposure modes, newly-developed high-speed 12.3 Live MOS sensor and many other features will inspire you.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/443020130" height="1" width="1"/&gt;</description>
      <category> Digital Camera
      </category>
      <pubDate>Wed, 05 Nov 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/dslr_digital_slr_e-30_20234.htm</feedburner:origLink></item>

   <item>
      <title>	Joint update service for Four Thirds lenses launched
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      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/427483828/</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://www.olympus-europa.com/consumer/images/MFT_and_Four_Thirds_logo_rdax_34x70.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;Olympus Imaging Corporation (hereinafter "Olympus"), Panasonic Corporation (hereinafter "Panasonic"),and Sigma Corporation (hereinafter "Sigma") have joined forces to launch an online firmware update service that will enable users to easily update the firmware in interchangeable DSLR lenses compliant with the Four Thirds System Standard, even when the camera and lens are not made by the same manufacturer. Scheduled to start on October 15, 2008, this new joint service is the first of its kind in the industry&lt;A href="http://www.olympus-europa.com/consumer/images/Joint_update_service_for_Four_Thirds_lenses.pdf"&gt; Read more in this PDF&lt;/A&gt;&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/427483828" height="1" width="1"/&gt;</description>
      <category> Digital Camera
                </category>
      <pubDate> Tue, 21 Oct 2008 12:00:00 +0200
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    <feedburner:origLink>http://www.olympus-europa.com</feedburner:origLink></item>


   <item>
      <title>All OLYMPUS Cameras now supported by Adobe Camera RAW plug-in
            </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/426229645/detail.jsp</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://olympus-europa.com/consumer/images/adobe_logo_70x70.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;With the new release of the Adobe Camera RAW plug-in, Version 4.6, users of Adobe Photoshop, Photoshop Elements and several other Adobe applications can now develop any RAW file that is taken with an OLYMPUS Digital Camera including the latest model SP-565UZ. More details can be found on the &lt;A href="http://www.adobe.com/support/downloads/detail.jsp?ftpID=4036"&gt; Adobe Website&lt;/A&gt;&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/426229645" height="1" width="1"/&gt;</description>
      <category> Digital Camera
                </category>
      <pubDate> Mon, 20 Oct 2008 12:00:00 +0200
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    <feedburner:origLink>http://www.adobe.com/support/downloads/detail.jsp?ftpID=4036</feedburner:origLink></item>

    <item>
      <title>	Micro Four Thirds System Standard
            </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/423497913/dslr_20118.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://www.olympus-europa.com/consumer/images/micro_four_thirds_logo_63x70.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;Olympus has commenced development on an interchangeable lens type digital camera based on the Micro Four Thirds System. The forthcoming camera will bring dramatic reductions in size and weight to the Olympus E-System, and will comply with the new Micro Four Thirds System standard which was jointly announced with Matsushita Industrial Co. Ltd. (Panasonic), on 5 August 2008. A concept model of the new camera was exhibited at photokina 2008. Please learn more about the standard.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/423497913" height="1" width="1"/&gt;</description>
      <category> Digital Camera
                </category>
      <pubDate> Tue, 14 Oct 2008 12:00:00 +0200
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    <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_20118.htm</feedburner:origLink></item>

    <item>
      <title>Special edition for a limited time - µ 1050 SW now in Champagne Gold
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      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559384/29_digital_camera_mju_1050_sw_19825.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://www.olympus-europa.com/consumer/images/mju1050SW_gold__front_M_rdax_70x50.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;Its sleek metal body is slim and compact enough to fit into just about any pocket. Beneath its chic Champagne Gold metal exterior, the µ 1050 SW packs a substantial 10.1 Megapixels. Besides this stylishly designed camera is shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, making it the perfect photographic partner for any environment.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559384" height="1" width="1"/&gt;</description>
      <category> Digital Camera
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      <pubDate> Tue, 14 Oct 2008 12:00:00 +0200
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    <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1050_sw_19825.htm</feedburner:origLink></item>

   
    <item>
      <title>Firmware Updates for E-520 and E-420
            </title>
      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/401637934/208_20072.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://www.olympus-europa.com/consumer/images/E-520_9-18mm_Left_for_news.jpg"/&gt;&lt;/td&gt;
              &lt;td align="left"&gt;The firmware Update Version 1.1 for &lt;A href="http://www.olympus-europa.com/consumer/dslr_E-520_Firmware_Updates.htm"&gt;E-520&lt;/A&gt; and &lt;A href="http://www.olympus-europa.com/consumer/dslr_E-420_Firmware_Updates.htm"&gt;E-420&lt;/A&gt; are now available. It improved brightness level of optical viewfinder AF target points.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/401637934" height="1" width="1"/&gt;</description>
      <category> Digital Camera
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      <pubDate> Tue, 30 Sep 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/208_20072.htm</feedburner:origLink></item>
    
    <item>
      <title>Olympus limited edition E-520 Evolution Kit
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      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/401637934/208_20072.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://olympus-europa.com/consumer/images/teaser_image_evolution_kit.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;The new limited edition Olympus Evolution Kit boasts an Olympus E-520 D-SLR and four outstanding lenses from the E-System line-up, providing a staggering 33x zoom focal length range of 9-300mm (35 equivalent: 18-600mm. What's more the whole range is image stabilised thanks to the incredibly effective CCD shift system built into the E-520 body. No other system offers this level of performance in such a compact size and at such a compact price. Only available as a limited edition, the Evolution Kit is available from October 2008.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/401637934" height="1" width="1"/&gt;</description>
      <category> Digital Camera
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      <pubDate> Mon, 22 Sep 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/208_20072.htm</feedburner:origLink></item>
    <item>
      <title>Olympus limited edition E-420 Komachi Kit
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      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/401637935/208_20075.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://olympus-europa.com/consumer/images/teaser_image_komachi_kit.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;Olympus brings together the E-420 body with the ZUIKO DIGITAL 25mm 1:2.8 pancake lens to present a combination no one else can offer - SLR quality with compact convenience. Only available as a limited edition, the Komachi Kit is available from October 2008. &lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/401637935" height="1" width="1"/&gt;</description>
      <category> Digital Camera
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      <pubDate> Mon, 22 Sep 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/208_20075.htm</feedburner:origLink></item>
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      <title> 	 Olympus Lens Cash Back Promotion
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      <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/401637936/208_20069.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://olympus-europa.com/consumer/images/teaser_image_lens_cashback.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;For a limited time, Olympus is offering a Cash Back Promotion on selected Olympus lenses. The promotion runs from 1 October 2008 until 31 January 2009. To claim their Cash Back, customers need only register and send their copy of the purchase receipt and original lens box barcode to Olympus by 28 February 2009.   &lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/401637936" height="1" width="1"/&gt;</description>
      <category> Digital Camera
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      <pubDate> Mon, 22 Sep 2008 12:00:00 +0200
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    <feedburner:origLink>http://olympus-europa.com/consumer/208_20069.htm</feedburner:origLink></item>
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            <title>Firmware Updates for µ 1030 SW, µ 1020, µ 1010, µ 850 SW, µ 840 and µ 790 SW
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            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559379/2581_2616.htm</link>
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                &lt;td width="80" align="left"&gt;&lt;img src="http://www.olympus-europa.com/consumer/images/digital_st.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;The firmware Update Version 1.2 for &lt;STRONG&gt;&lt;A href="http://www.olympus-europa.com/consumer/29_mju_1030_SW_Firmware_Updates.htm"&gt;µ 1030 SW&lt;/A&gt;&lt;/STRONG&gt;, &lt;STRONG&gt;&lt;A href="http://www.olympus-europa.com/consumer/29_mju_1020_Firmware_Updates.htm"&gt; µ 1020&lt;/A&gt;&lt;/STRONG&gt;, &lt;STRONG&gt;&lt;A href="http://www.olympus-europa.com/consumer/29_mju_1010_Firmware_Updates.htm"&gt; µ 1010&lt;/A&gt;&lt;/STRONG&gt;, &lt;A href="http://www.olympus-europa.com/consumer/29_mju_850SW_Firmware_Updates.htm"&gt;&lt;STRONG&gt; µ 850 SW&lt;/STRONG&gt;&lt;/A&gt;, and &lt;STRONG&gt;&lt;A href="http://www.olympus-europa.com/consumer/29_mju_840_Firmware_Updates.htm"&gt; µ 840&lt;/A&gt;&lt;/STRONG&gt; and Version 1.1 for &lt;STRONG&gt;&lt;A href="http://www.olympus-europa.com/consumer/29_mju_790_SW_Firmware_Updates.htm"&gt;µ 790 SW&lt;/A&gt;&lt;/STRONG&gt; are now available. It improves sound quality when recording movies.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559379" height="1" width="1"/&gt;</description>
              <category> Customer Support
                </category>
                <pubDate> Thu, 04 Sep 2008 9:00:00 +0200
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          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_2616.htm</feedburner:origLink></item>
          <item>
            <title>High-quality multi-format recording and playback at your fingertips
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559379/2581_2616.htm</link>
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                  &lt;img src="http://www.olympus-europa.com/consumer/images/DS-55_65_75_rdax_65x70.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;Olympus expands its DS range of premium voice recorders with the introduction of the DS-55, DS-65 and DS-75. Chiefly aimed at business users, these new models each feature easy file management and improved sound quality. The DS-75 now even boasts linear PCM recording capabilities. Memory capacity has received a significant boost - so there´s plenty of room for storing dictations, music, podcasts or other recordings like meetings or lectures. &lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559379" height="1" width="1"/&gt;</description>
              <category> Digital Voice Recorder
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
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          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_2616.htm</feedburner:origLink></item>
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            <title>The latest digital voice notetakers from the Olympus VN series
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            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559380/2581_2620.htm</link>
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                  &lt;img src="http://www.olympus-europa.com/consumer/images/VN-3500_5500_6500PC_5500_rdax_68x70.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;Olympus introduces four smart additions to its popular VN range of go-anywhere notetakers that let you "take it easy": the VN-5500, plus the PC-compatible VN-3500PC, VN-5500PC and VN-6500PC versions. Like their successful predecessors, they combine renowned Olympus recording and playback quality with outstanding versatility for exceptional value. These stylish, newly designed models are the pinnacle of user-friendliness. Each model features its own distinctive colour scheme.&lt;/td&gt;
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              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559380" height="1" width="1"/&gt;</description>
              <category> Digital Voice Recorder
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
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          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_2620.htm</feedburner:origLink></item>
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            <title>DS-2400
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            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559381/2581_digital_camera_as-2400_19940.htm</link>
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                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/DS-2400__front_M_rdax_70x70.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;Whether looking to record meetings, dictations, take down interviews or just make a quick personal note, the new Olympus DS-2400 has all bases covered. This sleek and elegant digital voice recorder is especially designed for small enterprises - putting the user in control to ensure nothing is missed. Recordings are saved in the high-quality DSSPro format and users have the choice of various recording modes including the new extra-high-quality QP mode. A large backlit LCD assists operation and ensures easy navigation.The built-in SDHC Card slot provides more than ample storage capacity.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559381" height="1" width="1"/&gt;</description>
              <category> Digital Voice Recorder
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_digital_camera_as-2400_19940.htm</feedburner:origLink></item>
               <item>
            <title>Professional solution to enhance office workflow
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559382/2578_2603.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/VR_NEWS_DS-5000ID_rdax_51x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;With the DS-5000 and DS-5000iD Voice Recorders and the AS-5000 Transcription Kit, Olympus introduces three new products for across the board professional dictation requirements. These top-of-the-range devices are complemented by the all-new DSS Player Pro software which provides added power and versatility. With a focus on flexibility, security, simplicity and reliability, the DS-5000 / DS-5000iD incorporate numerous state of the art features to boost the productivity of dictation-users. This is further enhanced when used in conjunction with the new AS-5000 Transcription Kit.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559382" height="1" width="1"/&gt;</description>
              <category> Digital Voice Recorder
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2578_2603.htm</feedburner:origLink></item>
          <item>
            <title>µ 1040
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559383/29_digital_camera_mju_1040_19816.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/mju1040_red__front_M_rdax_64x44.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; A camera is always a matter of personal style. Based on this principle we developed the extremely slim, metal-bodied µ 1040 which fi ts a 3x optical zoom to let you get close to your subject and take sharp high-definition photos. The extra-large...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559383" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1040_19816.htm</feedburner:origLink></item>
          <item>
            <title> µ 1050 SW
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559384/29_digital_camera_mju_1050_sw_19825.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/mju1050SW_silver__front_M_rdax_64x45.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; People who quickly get bored at home need a camera which is designed for the world outside, like the µ 1050 SW, the perfect combination of toughness and high-tech features that fi ts into every bag. It is waterproof to a depth of 3 metres,...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559384" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0200
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1050_sw_19825.htm</feedburner:origLink></item>
          <item>
            <title> µ 1060
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559385/29_digital_camera_mju_1060_19835.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/mju1060_black__front_M_rdax_64x45.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; Life is what you make of it. With an Olympus camera it is even more fun: the µ 1060 combines miniaturised optics, state-of-theart design and cutting edge technology in a slim metal camera body. With a stunning 7x optical zoom there are practically no...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559385" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1060_19835.htm</feedburner:origLink></item>
          <item>
            <title> SP-565 UZ
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559386/29_digital_camera_sp-565_uz_19847.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/SP-565UZ__front_M_rdax_64x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; You have never been closer to your subject before. Because with the SP-565 UZ Olympus offers you an extraordinary strong zoom. The Dual Image Stabilisation prevents camera shake, even when using the 20x optical zoom, while Advanced Face Detection...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559386" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_sp-565_uz_19847.htm</feedburner:origLink></item>
          <item>
            <title> Latest cameras: 3 FE series, 3 µ series and the SP-565 UZ
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559387/29_87.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/SP_mju_70x70px-2.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; The new easy-to-use FE-20, FE-360 and FE-370 let everyone enjoy taking great photos. Meanwhile, with their elegant designs, style hounds will adore the µ 1040 and µ 1060 - as well as the tough µ 1050 SW. In addition, the SP-565 UZ is the ideal tool for creative photographers, who will love the ultimate flexibility offered by its 20x wide optical zoom.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559387" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_87.htm</feedburner:origLink></item>
          <item>
            <title> New cases: Neoprene, slim leather and underwater
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559388/198_276.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/Cases_70x70px.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; Three new cases are on offer this season for your camera. On top of the cool Neoprene Case designed for a wide range of µ cameras, a soft black leather µ Slim Case is also available to ensure safe and stylish storage and transportation of the µ 1040 and µ 1050 SW. And for protection to 40m below the water´s surface, the PT-044 Underwater Case is available for the FE-360.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559388" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/198_276.htm</feedburner:origLink></item>
          <item>
            <title> The Olympus E-3 and µ 1030 SW each win a prestigious EISA Award
            </title>
            <description>
              <![CDATA[<table border="0">
              <tr>
                <td>
                  <img src="http://stats.indextools.com/p.pl?a=1000750650120&x=22" width="1" height="1" alt="" /></td>
                <td width="80" align="left">
                  <img src="http://www.olympus-europa.com/consumer/images/EISA-Award-E-3_1030-Logo_rdax_63x70.gif"/></td>
                <td align="left"> Olympus has picked up two impressive titles at the recent EISA Awards. The honour for the best European Advanced Camera 2008-2009 went to the E-3  the flagship in the Olympus D-SLR range. And collecting the award for the best European Ultra Compact Camera 2008-2009 was the waterproof and shockproof µ 1030 SW from the Olympus Tough line-up.</td>
              </tr>
              </table> ]]>
              </description>
              <category> Digital Camera
                </category>
                <pubDate> Mon, 25 Aug 2008 9:00:00 +0100
                </pubDate>
          </item>
          <item>
            <title> Software Update for OLYMPUS Studio 2
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559389/208_OLYMPUS_Studio_2_Software_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/OLYMPUSStudio_V2__Startscreen_M_rdax_64x40.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; For OLYMPUS Studio the software Update to version 2.2.1 is now available for Windows. Fixed the problem that Cropping might not be applied when editing RAW images.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559389" height="1" width="1"/&gt;</description>
              <category> Customer Support
                </category>
                <pubDate> Wen, 23 Jul 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208_OLYMPUS_Studio_2_Software_Updates.htm</feedburner:origLink></item>
          <item>
            <title> Firmware Update for SP-570UZ
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559390/29_SP-570_UZ_Firmware_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/digitalcamera_SP-570UZ__front_M_rdax_64x52.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; The firmware Update Version 1.1 is now available. It improves response while zooming. And it corrects a part of Swedish language.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559390" height="1" width="1"/&gt;</description>
              <category> Customer Support
                </category>
                <pubDate> Wen, 9 Jul 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_SP-570_UZ_Firmware_Updates.htm</feedburner:origLink></item>
          <item>
            <title> Software Update for OLYMPUS Studio 2
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559389/208_OLYMPUS_Studio_2_Software_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/OLYMPUSStudio_V2__Startscreen_M_rdax_64x40.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; For OLYMPUS Studio the Software Update to Version 2.2 is now available for Mac. PC version will follow soon. The preview display speed is improved in "RAW Development" and "Image Edit" windows.  Functions to narrow down, sort, and delete files are added to all Thumbnail Areas, also the function to clear Cache are included. The application language can now also be set to Portuguese (Brazilian)&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559389" height="1" width="1"/&gt;</description>
              <category> Customer Support
                </category>
                <pubDate> Tue, 8 Jul 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208_OLYMPUS_Studio_2_Software_Updates.htm</feedburner:origLink></item>
          <item>
            <title> LS-10 - Perform. Capture. Upload. - Anywhere, anytime.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559391/2581_digital_recorder_ls-10_18555.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/LS-10_mood_linear_pcm_rdax_51x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; It's the perfect accompaniment for all musicians, journalists or podcasters, in fact anyone who wants to record with the highest quality sound. The Olympus LS-10 provides the flexibility to make high-end recordings no matter the time and place &amp;ndash; be it at a concert, a breaking news story, or out in nature. With Linear PCM recording capabilities and sampling rates of up to 24bit/96kHz, this pocket-sized studio captures audio in ultimate quality.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559391" height="1" width="1"/&gt;</description>
              <category> Voice News
                </category>
                <pubDate> Mon, 16 Jun 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_digital_recorder_ls-10_18555.htm</feedburner:origLink></item>
          <item>
            <title> Flash for Free!
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559392/dslr_19417.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-3_promo_cash_or_flash_news.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; For a limited time, Olympus is offering all purchasers of the award-winning E-3 a free FL-50R wireless flash! All you need to do to be eligible for this promotion is purchase an E-3 between 1 June and 31 August 2008, register it online, and claim your free wireless flash by 11 October 2008.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559392" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Wed, 11 Jun 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_19417.htm?_s_icmp=cv66PF4u</feedburner:origLink></item>
          <item>
            <title> Firmware Update for E-3
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559393/dslr_E-3_Firmware_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-P1__EZ1260_M_rdax_67x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; The firmware Update Version 1.2 is now available. It improves the stability of the auto white balance level. You can easily update your firmware with the OLYMPUS Master software provided with your camera or with the OLYMPUS Studio software.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559393" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Thu, 12 Jun 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-3_Firmware_Updates.htm</feedburner:origLink></item>
          <item>
            <title> WS-110 DNS Version: A pocket full of productivity
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559394/2581_digital_recorder_ws-110_dns_19345.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td&gt;
                  &lt;img src="http://stats.indextools.com/p.pl?a=1000750650120&amp;x=22" width="1" height="1" alt="" /&gt;&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/WS-110_DNS_Version_rdax_70x60.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Combining Olympus' state-of-the-art digital voice technology with advanced speech recognition features, the WS-110 with Dragon NaturallySpeaking 9 Recorder Edition delivers solutions that have never been more accurate or easier to use. Its pocket-size format puts all the resources you need at your fingertips. &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559394" height="1" width="1"/&gt;</description>
              <category> Voice News
                </category>
                <pubDate> Thu, 29 May 2008 11:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_digital_recorder_ws-110_dns_19345.htm</feedburner:origLink></item>
          <item>
            <title> Don't miss a beat with the Olympus E-520 &amp; the ED 9-18mm 1:4.0-5.6
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559395/dslr_digital_slr_e-520_19285.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-520_9-18mm_Left_for_news.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Sporting an array of advanced features, the E-520 the next evolution to the EISA Award-winning E-500 series boasts a remarkably light and compact design that puts professional-level photography at your fingertips. Realise your photographic ambitions with all the freedom manual control affords. Get razor-sharp shots every time thanks to the built-in image stabiliser, stabilizing all lenses even the new super wide angle lens ED 9-18mm 1:4.0-5.6.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559395" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Tue, 13 May 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_e-520_19285.htm</feedburner:origLink></item>
          <item>
            <title> Firmware Updates for FE-350 Wide, FE-310 and FE-290
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559396/208.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus.de/digitalkamera/images/products_mediando/mediando/digitalcamera_FE-350Wide_black__front_M_rdax_65x42.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The firmware Update Version 1.1 is now available. It improves stability during operation. FE-350 Wide, FE-310, FE-290. And it corrects a part of Korean language. You can easily update your firmware with the OLYMPUS Master software provided with your camera or with the OLYMPUS Studio software.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559396" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Tue, 13 May 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208.htm</feedburner:origLink></item>
          <item>
            <title> ZUIKO DIGITAL 9-18mm 1:4.0-5.6
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559397/dslr_digital_slr_zuiko_digital_09-18mm_1_4_0-5_6_19277.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/EZ-0918_m_rdax_64x58.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The ZUIKO DIGITAL ED 9-18mm (35mm equivalent focal length: 18-36mm) is a super-wide-angle lens offering a 62° angle of view. With its lightweight (280g), compact design (just 76mm long) it is outstandingly portability and makes super-wide-angle...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559397" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Tue, 13 May 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_zuiko_digital_09-18mm_1_4_0-5_6_19277.htm</feedburner:origLink></item>
          <item>
            <title> E-420 Modular Leather Case
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559399/dslr_digital_slr_e-420_modular_leather_case_19303.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/CS-8_Brown__M_rdax_64x54.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The E-420 modular case is tailor-made for the secure storage and transportation of the Olympus E-400 series. Featuring genuine leather in three different colors (black, brown, white), it is as stylish as it is sturdy.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559399" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Tue, 13 May 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_e-420_modular_leather_case_19303.htm</feedburner:origLink></item>
          <item>
            <title> Discover your underwater world with the new PT-E05 underwater case
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559400/dslr_digital_slr_pt-e05_19291.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/PT-E05__front_M_rdax_70x58.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The new PT-E05 underwater case has been specially customised for the new Olympus E-520. It´s waterproof up to a water pressure equivalent to a depth of 40 metres.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559400" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Tue, 13 May 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_pt-e05_19291.htm</feedburner:origLink></item>
          <item>
            <title> E-3 receives DIWA Gold Award
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559401/dslr_E-3_Awards.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/DIWA_Award_logo_2008_rdax_68x70.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The Digital Imaging Websites Association (DIWA) has bestowed a prestigious Gold Award on the Olympus E-3. The flagship of the Olympus D-SLR range was cited as a worthy winner due to its unique technological features in four key areas: speed, live view, image quality and versatility. DIWA is an association comprised of a pool of independent web-based specialist publications from across Europe.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559401" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Thu, 03 Apr 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-3_Awards.htm</feedburner:origLink></item>
          <item>
            <title> E-3 gets highly recommended by dpreview
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559401/dslr_E-3_Awards.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/DPReviewLogoHighlyRecommended_rdax_70x39.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The praise keeps coming in for the Olympus E-3! In its latest triumph, dpreview.com describes the E-System's flagship model as "highly recommended".&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559401" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Thu, 03 Apr 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-3_Awards.htm</feedburner:origLink></item>
          <item>
            <title> Price reduction for muvee theater pack
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559402/205_OLYMPUS_Master_2_Add-On_muvee_theaterPack_for_OLYMPUS_Master_2.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/muvee_theater_pack_sample_270x270_rdax_147x120.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The Add-On software to OLYMPUS Master 2, "OLYMPUS muvee theaterPack", allows you to create video masterpieces . Syncronized to the rythm of your music  it  combines your images, movies, and music. Special price: now 24,95&amp;#8364; instead of 39,95&amp;#8364;. The Software supports Windows&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559402" height="1" width="1"/&gt;</description>
              <category> Software News
                </category>
                <pubDate> Thu, 20 Mar 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Master_2_Add-On_muvee_theaterPack_for_OLYMPUS_Master_2.htm</feedburner:origLink></item>
          <item>
            <title> E-420 Extremely compact digital SLR camera with Autofocus Live View
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559403/dslr_digital_slr_e-420_18938.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/E-420__EZ1442_FrontTop_M_rdax_64x57.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  A digital SLR camera that is so compact that you will love to carry it everywhere. The E-420 is the world's most compact D-SLR camera. Furthermore you'll be able to master it without studying the manual - enjoy simplicity and great photographs ...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559403" height="1" width="1"/&gt;</description>
              <category> Camera News
                </category>
                <pubDate> Thu, 13 Mar 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_e-420_18938.htm</feedburner:origLink></item>
          <item>
            <title> A pancake lens for your E-System
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559404/dslr_digital_slr_zuiko_digital_25mm_1_2_8_pancake_18942.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/EZ_25mm__Pancake_M_rdax_70x57.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  With the ZUIKO DIGITAL 25mm 1:2.8 Pancake lens, the amazing compactness of the E-System is again underlined. Not only does Olympus offer the most compact D-SLR camera with the E-420, but also the photographer can now enjoy an even more impressive combination. Only 95g and a mere 23.5mm in length, this lens will help you create great images, taking away only minimal space in your bag.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559404" height="1" width="1"/&gt;</description>
              <category>Camera News
                </category>
                <pubDate> Thu, 13 Mar 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_digital_slr_zuiko_digital_25mm_1_2_8_pancake_18942.htm</feedburner:origLink></item>
          <item>
            <title> Important information for ZUIKO DIGITAL ED 12-60mm 1:2.8-4.0 SWD owners
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559405/208_18859.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/contactpersons_78x61_rdax_65x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Service information, that may affect a small number of ZUIKO DIGITAL ED 12-60mm 1:2.8-4.0 lens owners. In some cases the autofocus may not operate in the intended manner.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559405" height="1" width="1"/&gt;</description>
              <category> Service News
                </category>
                <pubDate> Mon, 18 Feb 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208_18859.htm</feedburner:origLink></item>
          <item>
            <title> Professional solution to enhance office workflow
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559406/2581_2610.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/VR_NEWS_DS-5000ID_rdax_51x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  With the DS-5000 and DS-5000iD Voice Recorders and the AS-5000 Transcription Kit, Olympus introduces three new products for across the board professional dictation requirements. These top-of-the-range devices are complemented by the all-new DSS Player Pro software which provides added power and versatility. With a focus on flexibility, security, simplicity and reliability, the DS-5000 / DS-5000iD incorporate numerous state of the art features to boost the productivity of dictation-users. This is further enhanced when used in conjunction with the new AS-5000 Transcription Kit.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559406" height="1" width="1"/&gt;</description>
              <category> Voice News
                </category>
                <pubDate> Mon, 11 Feb 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_2610.htm</feedburner:origLink></item>
          <item>
            <title> E-3 and E-510 Firmware Upgrade now available as a free Download
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559407/</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-P1__EZ1260_M_rdax_67x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The latest firmware upgrade for Olympus' flagship D-SLR, the E-3, is adding even more power and reliability to an already-impressive package. Also for the E-510 a further function in image stabilisation is provided.  As usual the upgrades are available for immediate download at no charge. &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559407" height="1" width="1"/&gt;</description>
              <category> E-System News
                </category>
                <pubDate> Wed, 30 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/cameras/</feedburner:origLink></item>
          <item>
            <title> LS-10 - Perform. Capture. Upload. - Anywhere, anytime.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559391/2581_digital_recorder_ls-10_18555.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/LS-10_mood_linear_pcm_rdax_51x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  It's the perfect accompaniment for all musicians, journalists or podcasters - in fact anyone who wants to record with the highest quality sound. The Olympus LS-10 provides the flexibility to make high-end recordings no matter the time and place - be it at a concert, a breaking news story, or out in nature. With Linear PCM recording capabilities and sampling rates of up to 24bit/96kHz, this pocket-sized studio captures audio in ultimate quality. &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559391" height="1" width="1"/&gt;</description>
              <category> Voice News
                </category>
                <pubDate> Fri, 25 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/2581_digital_recorder_ls-10_18555.htm</feedburner:origLink></item>
          <item>
            <title> SP-570 UZ The world's strongest zoom
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559408/29_digital_camera_mju_1010_18605.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/digitalcamera_SP-570UZ__front_M_rdax_64x53.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Experience the power of 20x zoom with the SP-570 UZ. This compact 10 Megapixel camera does it all - from wide-angle perspectives to breathtaking close ups. Dual Image Stabilisation even ensures images come out blur free. And for high-action moments..&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559408" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1010_18605.htm</feedburner:origLink></item>
          <item>
            <title> µ 1010 Enjoy more with 7x optical zoom and 10 Megapixels
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559408/29_digital_camera_mju_1010_18605.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/digitalcamera_mju1010_blue__front_M_rdax_64x44.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The 10.1 Megapixel µ 1010 offers the discerning photographer the ultimate in modern compact photography. The superior power of its 7x optical zoom is supplemented by a suite of advanced Olympus imaging technologies such as Dual Image Stabilisation, ...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559408" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1010_18605.htm</feedburner:origLink></item>
          <item>
            <title> µ 850 SW Waterproof. Shockproof. Funproof.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559409/29_digital_camera_mju_850_sw_18595.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/digitalcamera_mju850SW_black__front_M_rdax_64x45.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Sporting a sleek metal body in a choice of three colours, the Olympus µ 850 SW brings toughness to everyone. Waterproof, shockproof and freezeproof, this model is ready for the challenges of everyday life...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559409" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_850_sw_18595.htm</feedburner:origLink></item>
          <item>
            <title> FE-340 Smart technology packed into a slim design
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559410/29_digital_camera_fe-340_18530.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/products/mediando/digitalcamera_FE-340_pink_front_M_rdax_64x44.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Get to where you want to be with the affordable FE-340. Its ultra-slim metal body houses a powerful 5x zoom lens to provide photographers with amazing versatility. Matched with 8.0 Megapixel resolution, detailed...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559410" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_fe-340_18530.htm</feedburner:origLink></item>
          <item>
            <title> µ 1030 SW - It's extremely tough: The "lifeproof" digital camera
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559411/29_digital_camera_mju_1030_18625.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/mju-1030-SW-silver-front_rdax_70x50.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Adventure is yours for the taking with the µ 1030 SW. Waterproof, shockproof, freezeproof and crushproof, this camera goes wherever you do. Yet despite its tough attributes, image quality isn't compromised. With a choice of several colours, the µ 1030 SW further brightens the photo-taking experience.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559411" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1030_18625.htm</feedburner:origLink></item>
          <item>
            <title> µ 1020 - 7x closer. 7x more fun.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559412/29_digital_camera_mju_1020_18615.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/digitalcamera_mju1020_black__front_M_rdax_70x44.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The bar for stylish compact photography has been raised again by the 7x optical zoom 10.1 Megapixel µ 1020. Innovative Olympus technologies such as Face Detection Technology and the TruePic III image processor optimise results. And a large 6.9cm/ 2.7'' LCD which boasts new HyperCrystal II technology ensures you always have the full picture at your fingertips.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559412" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_1020_18615.htm</feedburner:origLink></item>
          <item>
            <title> µ 840 - 5x more exciting
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559413/29_digital_camera_mju_840_18571.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/digitalcamera_mju840_silver__front_M_rdax_70x50.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Sleek and elegant, the 8.0 Megapixel µ 840 was designed with today's sophisticated and fashion-conscious photographer in mind. Featuring a 5x optical zoom, this model also boasts Dual Image Stabilisation to protect against blur caused by camera shake&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559413" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_mju_840_18571.htm</feedburner:origLink></item>
          <item>
            <title> FE-350 Wide - Expand your view of the world
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559414/29_digital_camera_fe-350_wide_18539.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/digitalcamera_FE-350Wide_black__front_M_rdax_70x45.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  User-friendliness and high performance go hand-in-hand with the FE-350. This 8.0 Megapixel model boasts a 4x wide zoom lens for excellent picture-taking flexibility. Many further technologies are on board to support photographers in getting the best possible results. And a huge 7.6cm LCD allows outcomes to be easily shown off to all around.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559414" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_fe-350_wide_18539.htm</feedburner:origLink></item>
          <item>
            <title> FE-310 - Digital ease starts here
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559415/29_digital_camera_fe-310_18519.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/digitalcamera_FE-310_silver__front_M_rdax_70x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Easy on the eye, easy on the pocket and easy to use. The FE-310 is the easy choice for everyone looking for an eye-catching, high-performance camera at an exceedingly attractive price. Incorporating a 5x zoom, 8.0 Megapixels and plenty of other advanced features, it has all bases covered&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559415" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 22 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_digital_camera_fe-310_18519.htm</feedburner:origLink></item>
          <item>
            <title> Olympus SP-560 UZ now with wireless flash control
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559416/29_SP-560_UZ_Firmware_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/SP-560UZ_front_m_rdax_70x54.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  With the release of firmware version 3.1 for the Olympus SP-560 UZ, wireless flash control has been added to the capabilities of this high-performance 18x ultra-zoom camera. Representing a considerable advance in illumination options, this update enables easy remote control over the optional Olympus FL-36R and FL-50R flash units. It is now available for immediate download at no charge.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559416" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Wed, 09 Jan 2008 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_SP-560_UZ_Firmware_Updates.htm</feedburner:origLink></item>
          <item>
            <title> Software OLYMPUS Studio 2.11 available for Mac
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559417/205_OLYMPUS_Studio_2_Software_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/studio2_startup_screen_rdax_64x40.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Software OLYMPUS Studio 2.11 available for Windows and Mac - on Mac OS X v10.5(Leopard) it fixed the issue where "Update Software" and "Update Camera" functions did not work. Several functional improvements &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559417" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Wed, 19 Dec 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Studio_2_Software_Updates.htm</feedburner:origLink></item>
          <item>
            <title> E-510 gets highly recommended by dpreview
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559418/dslr_E-510_Awards.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/DPReviewLogoHighlyRecommended_rdax_70x39.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  In an in-depth review of the E-510, dpreview has given the Olympus D-SLR a highly recommended endorsement. It was described as an impressive and hugely rewarding camera in use, receiving praise for its extensive set of features, effective image stabilisation, as well as its superb design, construction and handling. The accolades for the E-510 continued..&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559418" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Fri, 30 Nov 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-510_Awards.htm</feedburner:origLink></item>
          <item>
            <title> New version of Adobe Camera RAW plug-in includes support for E-3
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559419/cameraraw.html</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  With its new 4.3 version of the Camera RAW plug-in, Adobe adds support of the Olympus E-3 file format to Adobe Photoshop CS3, Adobe Photoshop Elements 4.0, 5.0, and 6.0, and Adobe Premiere Elements 3.0. Furthermore, E-3 support is now also provided for Adobe Photoshop Lightroom thanks to the 1.3 Update. More details can be found on the Adobe website.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559419" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Wed, 21 Nov 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.adobe.com/products/photoshop/cameraraw.html</feedburner:origLink></item>
          <item>
            <title> Olympus E-3 wins Pixelmania Award
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559401/dslr_E-3_Awards.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/e-3_pixelmania_award_07_rdax_70x54.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The E-3 scored big with the Dutch digital photography website Pixelmania.nl The newest professional D-SLR from Olympus took home the sites Pixelmania Award, presented to the highest scorers in its consumer tests. In their report, testers noted that... &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559401" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 19 Nov 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-3_Awards.htm</feedburner:origLink></item>
          <item>
            <title> First Award 5 days after E-3 launch: Crystal Disk 2007
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559420/29_E-3_Awards.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/e-3_award_crystal_disk_2007_rdax_64x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; On the Gala evening of the INVEX and DIGITEX Fairs, the Crystal Disks 2007 were ceremonially presented. The winner of the category
                  &lt;b&gt;Professional hardware&lt;/b&gt;
                  was Olympus E-3, just 5 days after its launch. Appraisal of IT Academy was..&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559420" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 19 Nov 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_E-3_Awards.htm</feedburner:origLink></item>
          <item>
            <title> Loyality and Sign-In Promotion
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559421/dslr_probackpack.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-System_ProBackpack_HDL04_rdax_70x68.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Celebrating the launch of the professional E-3, Olympus introduces two special offers for early purchasers of its new flagship model. As a thank-you for the many loyal D-SLR customers, Olympus is offering all owners of one of its E-System cameras a HLD-4 power grip as a gift (click here for more). Customers purchasing the E-3 as their first E-System camera also stand to benefit and can receive a free E-System pro backpack if they sing in by November 2007.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559421" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 19 Nov 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_probackpack.htm</feedburner:origLink></item>
          <item>
            <title> OLYMPUS Master 2.0.4 Update
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559422/205_OLYMPUS_Master_2_Software_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/OLYMPUSMaster_V2__Startscreen_M_rdax_64x41.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The new version has an improved display speed for the thumbnail area and gives full support for our flagship, the new professional camera E-3&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559422" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Fri, 19 Oct 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Master_2_Software_Updates.htm</feedburner:origLink></item>
          <item>
            <title> OLYMPUS Master 2.0.4 Update
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559422/205_OLYMPUS_Master_2_Software_Updates.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/OLYMPUSMaster_V2__Startscreen_M_rdax_64x41.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The new version has an improved display speed for the thumbnail area and gives full support for our flagship, the new professional camera E-3&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559422" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Fri, 19 Oct 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Master_2_Software_Updates.htm</feedburner:origLink></item>
          <item>
            <title> Made for the Extreme: Professional E-System Camera and Accessories
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559423/dslr_E-3.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/E-P1__EZ1260_M_rdax_67x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The professional E-3 with the world's fastest AF system and the most effective built-in image stabiliser will grant you with the freedom to capture perfection. The new power battery holder HLD-4 keeps your E-3 working on extended service. Use it as a portrait grip with various functions. The future is wireless! With the new FL-36R and FL-50R, you can control all settings with the wireless flash control directly from your E-3.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559423" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Wed, 17 Oct 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-3.htm</feedburner:origLink></item>
          <item>
            <title> Fast and precise Lenses with Supersonic Wave Drive AF System
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559424/dslr_6756.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/consumer/images/ZuikoDigital__AllLenses_M_rdax_67x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The new ZUIKO DIGITAL ED 12-60mm 1:2.8-4.0 SWD lens unites extreme wide-angle capabilities, dust and splashproofness and the ultra-fast SWD autofocus system. Enjoy the world's brightest standard zoom lens: the ZUIKO DIGITAL ED 14-35mm 1:2.0 SWD! Dust and splash proof, equipped with SWD, ultra-bright 1:2.0 aperture across the entire zoom range! A Supersonic Wave Drive (SWD) lens that brings high speed to telezoom capabilities - the new ZUIKO DIGITAL ED 50-200mm 1:2.8-3.5 SWD. The new 2.0x Teleconverter EC-20: it doubles the focal length of the master lens. Splash-proof, it will accompany you even in tougher conditions.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559424" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Wed, 17 Oct 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_6756.htm</feedburner:origLink></item>
          <item>
            <title> Nine new models available - something new and special for everyone
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559425/29.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/Discover_your_world_animation_rdax_63x70.gif"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The chic and weatherproof cameras from the µ series deliver up to 12.0 Megapixels (µ 1200), incorporate Dual Image Stabilisation (µ 830) or boast a large 6.9cm LCD (µ 820). The tough µ 790 SW is even waterproof (3m) and protected against shock from falls of up to 1.5m. And the SP-560 UZ features incredible 18x optical zoom. New in the easy-to-use FE line-up: FE-300, FE-290, FE-280 and FE-270.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559425" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29.htm</feedburner:origLink></item>
          <item>
            <title> New Photographers using the professional Olympus E-System
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559426/dslr_top_photographers.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/JA112male_web_rdax_70x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  We present interesting facts about their their work and lives. Including a selection of the best photos they have made so far. As usual also in fullsize view. Click on Rubén Duro or Top Photographers to see all of them. And Uwe Steckhan and Michal Wilczewski or Aspiring Talents to get an overview about the category.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559426" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_top_photographers.htm</feedburner:origLink></item>
          <item>
            <title> Enjoy photographic highlights created with the Olympus E-System
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559427/</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/PhotoDiary_rdax_70x52.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  The Professional Photographers' diary - Short (english) essays with amazing photos. Created on "Travels" through the eyes of world renowned photographers.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559427" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-esystem.com/dea/special/prophotodiary/</feedburner:origLink></item>
          <item>
            <title> SP-560 UZ - Our most powerful ultrazoom ever
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559428/29_sp-560_uz.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/SP-560UZ_front_m_rdax_64x50.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Get as close to your subject as you want with the 8.0 Megapixel Olympus SP-560 UZ. Picking out hard-to-capture motifs like birds in trees or the kids on the football field is made easy with an 18x optical zoom, while wide-angle capabilities provide a broader view - so you´ll also be able to photograph the whole family in a single group shot. And forget the worries of blurred images from camera shake too: An advance image stabilisation system ensures sharp shots, even at large magnification levels. &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559428" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_sp-560_uz.htm</feedburner:origLink></item>
          <item>
            <title> µ 790 SW - Shockproof. Waterproof. Funproof.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559429/29_mju_790_sw.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/mju-790-SW-orange-front_m_rdax_64x48.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; The Olympus µ 790 SW goes anywhere you do. Shockproof*, waterproof** and freezeproof, you can take it mountain biking, swimming or skiing. It handles whatever life throws at it - so there´s never a need to worry. Despite its tough attributes, the 7.1 Megapixel µ 790 SW looks great and doesn´t compromise a bit on photographic features. It is available in a choice of four expressive colours: Starry Silver, Midnight Black, Sunset Orange or Marine Blue. * According to Olympus test conditions
                  ** According to IEC publication 529 IPX8&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559429" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_mju_790_sw.htm</feedburner:origLink></item>
          <item>
            <title> µ 830 - 5x more exciting, 100 % sharp
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559430/29_mju_830.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/mju-830_black_front_m_rdax_64x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Treat yourself with the Olympus µ 830 and capture life´s magic moments with ease. Its 5x optical zoom allows subjects to be brought in as close as you dare, and faces are automatically recognised to ensure the memory of the people you treasure remains sharply focused. In action-rich situations, like being jostled at a crowded party, you can also rely on the weatherproof* µ 830 to deliver blur-free results thanks to advanced image stabilisation capabilities. Furthermore, the stylish design of this 8.0 Megapixel model with an aluminium body guarantees you'll always cut a great figure - even during more formal occasions.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559430" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_mju_830.htm</feedburner:origLink></item>
          <item>
            <title> FE-300 - Maximum resolution, maximum detail
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559431/29_fe-300.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/FE-300_black_front_m_rdax_64x47.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Get the ease, flexibility and performance you want from an entry-class camera. The Olympus FE-300 is equipped with an astounding 12.0 Megapixels to let you capture every bit of detail while retaining the ability to crop and resize images later on a computer. Face Detection Technology works intelligently to ensure the accurate depiction of human subjects, while high ISO settings help to prevent blur caused by camera shake.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559431" height="1" width="1"/&gt;</description>
              <category> Digital Camera
                </category>
                <pubDate> Tue, 11 Sep 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_fe-300.htm</feedburner:origLink></item>
          <item>
            <title> The µ 770 SW struts its stuff in a new short movie
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559432/29_mju_770_SW_Video_Clip.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/mju770SW_rdax_70x55.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Taking quite a bizarre slant on showing what the µ 770 SW is capable of, this latest movie tells the tale of the trials and tribulations the toughest Olympus µ ever can withstand. Visit the µ 770 SW product page to see the film for yourself.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559432" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Tue, 31 Jul 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_mju_770_SW_Video_Clip.htm</feedburner:origLink></item>
          <item>
            <title> Short film about µ 725 SW gets gold
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559433/29_mju_725_SW_Video_Clip.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  At the WorldMediaFestival 2007, a witty short film about the extremely tough µ 725 SW had just the right amount of bite to win an intermedia-globe Gold Award. Check out the award-winning movie here as a live stream on the µ 725 SW product page&lt;/td&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/globe2007_winner_rdax_70x56.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559433" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Wed, 25 Jul 2007 07:45:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_mju_725_SW_Video_Clip.htm</feedburner:origLink></item>
          <item>
            <title> 25th July 2007: Firmware Update for E-510
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559396/208.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  Version 1.1: Improved reliability of writing to high-speed Compact Flash cards.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559396" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Wed, 25 Jul 2007 07:30:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208.htm</feedburner:origLink></item>
          <item>
            <title> 25th July 2007: Firmware Updates for E-410
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559396/208.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  Version 1.1: Improved preview of the white balance settings when in Live-View mode. Addressed the issue of file names being reset after images are deleted. Version 1.2: Improved reliability of writing to high-speed Compact Flash cards.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559396" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Wed, 25 Jul 2007 07:15:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/208.htm</feedburner:origLink></item>
          <item>
            <title> Enjoy the elements. Outdoor and 40 meter under water.
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559434/outdoor_underwater_special_2006.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/Underwater_News_rdax_70x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  You want to go outdoor and underwater down to 40 - 60 meters? Click More to find an Underwater Case for your Olympus Digital Camera...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559434" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Tue, 19 Jun 2007 10:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/outdoor_underwater_special_2006.htm</feedburner:origLink></item>
          <item>
            <title> Passion for Best - 2 new "E" Wonder Stories about the Goals of the Olympus E-System for D-SLR cameras
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559435/index.html</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  Olympus' Managers talk about the advantages of Olympus E-System, e.g. Four Thirds Standard, Live View and the importance of quality of lens, images sensor and image processing enginge.&lt;/td&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/DSLR_eWonder_story_rdax_70x48.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559435" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Tue, 19 Jun 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-esystem.com/dea/special/passion/index.html</feedburner:origLink></item>
          <item>
            <title> OLYMPUS Master 2
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559436/205_OLYMPUS_Master_2.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/OLYMPUSMaster_V2__Startscreen_M_rdax_64x41.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Full version available as a free download. For PC and Mac (up to Vista and Tiger) in 29 languages. Valuable for beginners (easy user interface, quick start guide,...) and for skilled users (RAW support, colour management,...).&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559436" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Tue, 29 May 2007 10:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Master_2.htm</feedburner:origLink></item>
          <item>
            <title> OLYMPUS Studio 2
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559437/205_OLYMPUS_Studio_2.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  This new version supports professional Photographers and engaged amateurs to get perfect results out of the images within a minimum of time. Supplied as a 30 day Trial version: Either with the latest OLYMPUS E-System cameras or as a free download!&lt;/td&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/studio2_startup_screen_rdax_64x40.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559437" height="1" width="1"/&gt;</description>
              <category> Application
                </category>
                <pubDate> Tue, 29 May 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/205_OLYMPUS_Studio_2.htm</feedburner:origLink></item>
          <item>
            <title> PT-039
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559438/198_PT-039_for_mju_780.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/PT-039__front_M_rdax_64x49.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Underwater Case for µ 780 - Waterproof up to a water pressure equivalent to 40 m depth. All camera functions can be controlled.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559438" height="1" width="1"/&gt;</description>
              <category> Cases
                </category>
                <pubDate> Tue, 29 May 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/198_PT-039_for_mju_780.htm</feedburner:origLink></item>
          <item>
            <title> RSS Feed with all the news from the OLYMPUS webpage
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559439/29_RSSInfo.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  The new Olympus RSS Feed allows you to see when somewhere on the Olympus web page new content has been added. You get the latest headlines in your RSS Feed News Reader as soon as it is published on the web. You don't have a reader? The new Olympus Master 2 Software has it. And it is available as a free download in our software section. Get the Olympus RSS Feed here:&lt;/td&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/RSS_Feed_logo_60x60.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559439" height="1" width="1"/&gt;</description>
              <category> RSS
                </category>
                <pubDate> Tue, 29 May 2007 07:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_RSSInfo.htm</feedburner:origLink></item>
          <item>
            <title> New FAQ issue: How to use the Olympus 3D effect function...
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559440/208_faqs.cfm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/create_3d_image_rdax_70x44.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  This new issue shows you how to convert your images so that they can be seen with 3D glasses (also supplied with Olympus xD-Picture Card). &lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559440" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Tue, 29 May 2007 06:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus.si/consumer/208_faqs.cfm?prodID=P_N1859582#1</feedburner:origLink></item>
          <item>
            <title> E-510
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559441/dslr_E-510.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  The new versatile E-510 is made for total control: a compact body with built-in image stabilser, Live View and strong dust reduction.&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/E-510_body__front_m_rdax_64x49.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559441" height="1" width="1"/&gt;</description>
              <category> Bodies
                </category>
                <pubDate> Mon, 14 May 2007 10:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-510.htm</feedburner:origLink></item>
          <item>
            <title> µ 780
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559442/29_mju_780.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/mju780_black_front_M_rdax_64x41.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  7,1 million pixels and 5x optical zoom packed in a slim and stylish weatherproof metal body. Including Dual Image stabilization and Shadow Adjustment Technology for perfect images in any shooting conditions.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559442" height="1" width="1"/&gt;</description>
              <category> Stylish
                </category>
                <pubDate> Mon, 14 May 2007 09:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/29_mju_780.htm</feedburner:origLink></item>
          <item>
            <title> E-410
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559443/dslr_E-410.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  The new ultra-compact E-410 is equipped for perfect travel photos: a lightweight body, Live View, strong dust reduction and great ease of use.&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/E-410_master__EZ-1442_m_rdax_64x53.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559443" height="1" width="1"/&gt;</description>
              <category> Bodies
                </category>
                <pubDate> Mon, 14 May 2007 08:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_E-410.htm</feedburner:origLink></item>
          <item>
            <title> UFL-1
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559444/198_UFL-1_Underwater_Flash.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/ac_uw_image_front_UFL-1_rdax_64x51.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  Underwater Flash - Deep sea digital photography made easy&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559444" height="1" width="1"/&gt;</description>
              <category> Accessories
                </category>
                <pubDate> Mon, 14 May 2007 07:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/198_UFL-1_Underwater_Flash.htm</feedburner:origLink></item>
          <item>
            <title> Best Innovative Design: Olympus µ 70 SW
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559445/presscentre_presscentre.cfm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  The shock, water, crush and freezeproof µ 70 SW has been awarded the TIPA "Best Innovative Design" prize in Europe for 2007. Click More Button to read the press release.&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/Logo_Only_TIPA_Award_mju_770_SW_rdax_60x70.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559445" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 14 May 2007 06:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/corporate/presscentre_presscentre.cfm?artID=41256904004CCF43146C6A6130C20C08C12572D4004AE22B</feedburner:origLink></item>
          <item>
            <title> Introducing New Top Photographers and Aspiring Talents - working with the professional Olympus E-System
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559426/dslr_top_photographers.htm</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/sehnaz_web_70x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt; Vivid and exiting stories about their lives and their work. Including a selection of the best photos they have made so far. As usual in fullsize. Click on
                  &lt;b&gt;David Peart, R. Cleveland Aaron, Sehnaz Seker&lt;/b&gt; and
                  &lt;b&gt;Toufic Beyhum&lt;/b&gt;
                  to check them out. Or click More to have an Overview of all Top Photographers...&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559426" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 14 May 2007 05:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/dslr_top_photographers.htm</feedburner:origLink></item>
          <item>
            <title> Windows Vista Compatibility
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559446/Olympus_Compatibility_Windows_Vista.pdf</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td align="left"&gt;
                  To check the compatibility of your Olympus product with Microsoft Windows Vista click More button to see the details (PDF, 9 pages, 60 KB)&lt;/td&gt;
                &lt;td width="80" align="left"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/windows_vista_logo.jpg"/&gt;&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559446" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 14 May 2007 04:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/images/Olympus_Compatibility_Windows_Vista.pdf</feedburner:origLink></item>
          <item>
            <title> New Version Vol. 5 of Handbook Digital Photography
            </title>
            <link>http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~3/388559447/Handbook_Digital_Photography_EN.pdf</link>
            <description>&lt;table border="0"&gt;
              &lt;tr&gt;
                &lt;td width="80" align="right"&gt;
                  &lt;img src="http://www.olympus-europa.com/site/consumer/rss/images/Handbook_rdax_43x70.jpg"/&gt;&lt;/td&gt;
                &lt;td align="left"&gt;
                  All frequently asked questions about digital photography in one PDF (3,22 MB) file. Click "More" to download.&lt;/td&gt;
              &lt;/tr&gt;
              &lt;/table&gt;&lt;img src="http://feeds.feedburner.com/~r/OlympusImagingEurope-NewProducts/~4/388559447" height="1" width="1"/&gt;</description>
              <category> News
                </category>
                <pubDate> Mon, 14 May 2007 03:00:00 +0100
                </pubDate>
          <feedburner:origLink>http://www.olympus-europa.com/consumer/images/Handbook_Digital_Photography_EN.pdf</feedburner:origLink></item>
          <item>
            <description>
              <![CDATA[                     <img src="http://stats.indextools.com/p.pl?a=1000750650120&x=22" width="1" height="1" alt="" /> ]]>
              </description>
              <pubDate> Mon, 14 May 2007 03:00:00 +0100
              </pubDate>
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