The SH-50 has plenty to boast about, but it has one special feature that’s going to change point-and-shoot cameras forever: its groundbreaking, super-sharp image stabilisation (IS) technology. The SH-50 is the first-ever compact digital camera to counteract blur with the sophisticated 5-axis system normally used in DSLRs. Hybrid 5-axis Movie IS is so effective that you can actually make a movie as you run, entirely blur-free. For still shots, 3-axis Photo IS is just as powerful and, in this type of camera, just as rare. The world-beating IS isn’t just about razor-sharp shots. In combination with iHS technologies, it makes the SH-50 a fantastic camera for shooting in poor light. iHS includes the TruePic VI processor and backlit CMOS sensor that deliver the high sensitivity and high speed you need to enhance detail and reduce noise in low-light conditions. On top the SH-50 has a great feature for close-up imaging. Telephoto Macro mode lets you zoom in on tiny details from up to 40cm away to create fascinating stills and Full HD movies. If you record your movies in 120fps high-speed movie mode, you can play them back in HD in super slow-motion and catch movements you’d miss with the naked eye. In 1080 Full HD resolution, the SH-50 gives you a choice of the 60i or 30p format. Whichever you choose, the result will be sharp as a tack.
One lens that covers it all
Zoom in and out like never before without compromising on first-class image quality.
Better shots, whatever the light
iHS technology in the SH-50 comes to the rescue in difficult low-light situations – for more detail and less noise in your shots.
Blur-free videos & stills
Get razor-sharpness every time with the SH-50’s 3-axis still-photo image stabilisation & the world’s first Hybrid 5-Axis Movie IS.
Bring far-away close up
Capture the smallest subjects in sensational detail with the SH-50 – even at a telephoto distance.