Hamburg, 11/20/2019 | Press Release | Camera & Audio New Olympus PEN E-PL10 combines aesthetics with technology that will take your photography to the next level

Finally available in Europe:Embrace creativity with the new Olympus PEN E-PL10

Olympus today introduces the new Olympus PEN E-PL10 to the European markets. Featuring a wide array of creative options in a compact, lightweight and beautifully designed body, the E-PL10 is the perfect choice for confident smartphone and entry-level camera photographers looking to step up their photography. Being lighter than a 500ml bottle of water even when paired with a 14- 42mm zoom lens, its accessibility as well as the sophisticated design make the E-PL10 a powerful tool and stylish accessory. You shouldn't need to compromise on design while looking for that plus in image quality – because your passion requires quality. Available now, the Olympus PEN E-PL10 comes in white, brown or black as body only or in a kit with lens (see below for choices and pricing).

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The Olympus PEN E-PL10 is designed to fit the need of the modern creatives with seamless connectivity, being a lightweight but powerful tool for content creation with top of class image stabilisation and image quality. The easy handling of this classical design piece enables you to focus on your results, not the technical specifications. It’s pretty, and powerful.

Passion requires quality: Olympus technology delivers excellent images and video

The E-PL10 delivers high quality images and video that will meet the expectations of any up-and-coming content creator. With its in-body image stabilization1 technology, a 16MP Live MOS sensor and TruePic VIII (the same image processor found in Olympus’ professional models), the camera allows for great results with minimal noise even at night, in dim indoor scenes, while shooting 4K or Full HD video and when using a telephoto lens.

Accessible and easy to use: Flip-down touchscreen and smartphone connectivity via Bluetooth and Wi-Fi

Thanks to the E-PL10’s easy and intuitive handling, its users will never miss that perfect shot. Simply touch the subject shown on the LCD monitor to simultaneously focus and activate the shutter (Touch AF Shutter). When the monitor is flipped down, it automatically switches the camera to Selfie mode for easy self-portraits. Users may also select e-Portrait for brighter, smoother skin, or switch to movie recording with a simple touch operation. Changing the angle of the monitor makes it easy to shoot from various perspectives. The built-in Wi-Fi and Bluetooth connectivity allows for an easy and fast transfer of images and video to a smartphone via the free Olympus Image Share (OI.Share) app – anytime and anywhere. The latest OI.Share app additionally offers a dedicated E-PL10 “How To” guide, containing tutorial videos for different shooting situations and a digital guidebook packed with useful tips & tricks.

Let your creativity flow: A wealth of creative options through Art Filters and access to the full line-up of M.Zuiko lens choices

The Art Filter feature – which was pioneered by Olympus way back to enhance images with creative pre-sets – is still a favorite of many PEN users to date. To get the most out of the 16 different Art Filter options, Olympus has integrated a new Fine Tune2 option to adjust the effect level of Art Filter effects while checking the results on the screen.

In Auto Mode, the camera identifies different photo-worthy situations and automatically selects the optimal shooting scene. The Advanced Photo Mode further supports the creative vision of Olympus PEN fans with pre-sets for different shooting situations that generally require advanced photography skills. The Multi Exposure setting allows anyone to easily shoot a multi- exposure photo while light trails of stars or car headlight trails may captured hassle-free in Live Composite mode. Silent mode, which mutes shutter and operation sounds, is now possible in P, A, S and M modes as well as AP mode.

The versatile lineup of compact, lightweight, high-performance M.Zuiko lenses additionally expands creative options: all-time favorites of many Olympus PEN users are bright, single-focal-length lenses such as the M.Zuiko Digital 45mm F1.8 as well as macro lenses like the ED 30mm F3.5 Macro to achieve beautiful defocusing effects. On top of the currently more than 20 M.Zuiko lenses from Olympus it is possible to use hundreds of legacy lenses via various adapters.

Always a perfect match: Lighter than a small bottle of water (with lens attached) and available in three timeless colors

The E-PL10 is available in white, black, and brown. All details in the colors and the surface finish are carefully selected for a simple, harmonious look that is easy to match with any style.

The black model now features a sleek all-black look with dark metal parts instead of silver for the perfect look.

When paired with the 14-42mm standard kit lens, the camera is still very compact and lighter than a 500 ml bottle of water.

Make sure to also check out the lifestyle & social photography section at www.olympus.eu/lifestyle for stories as well as tips and tricks and follow the official @olympus_pengeneration channel on Instagram to stay in the know about the Olympus PEN world.

Availability & pricing

The Olympus PEN E-PL10 is available now in the Olympus online shop (https://shop.olympus.eu) and at selected retailers at 599 EUR3 and in a kit with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at RRP of 6993

Like every Olympus camera and lens, the E-PL10 comes with a free six- month warranty extension4 when registered via the MyOlympus platform at http://my.olympus.eu

Selected accessories (sold separately)

Choose from a range of stylish fashion accessories ranging from chic straps to trendy leather bags and patterned lens pouches to give any outfit that finishing touch.

Perfectly fitting to the newest addition to the Olympus PEN line-up are e.g. the Olympus bucket bag, the camera outfit as well as the necklace strap.

More information at www.olympus.eu/pen.

The history of Olympus PEN: Designed to be as portable and easy to use as a pen

The first Olympus PEN was created by the famous camera designer Yoshihisa Maitani in 1959. The camera was affordable for a younger target group, portable and easy to use – just like a pen. Being one of the smallest cameras to use 35mm film at its time, the first PEN camera revolutionized the market and set a trend for cameras in the 1960's and 70's.

To this day, every camera in the Olympus PEN series lives up to the promise to feature an elegant, classic design while being as portable and easy to use as a pen.

Product specifications are subject to change without notice. Please check the Olympus website at www.olympus-europa.com for the latest specifications.

1 Up to 3.5 shutter speed steps of compensation. M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at a focal distance of f=42mm (35mm equivalent: f=84mm). Conforms to CIPA standards, when corrected on 2 axes (yaw and pitch).

2 Only available in Pop Art I and Soft Focus.

3 Recommended Retail Price.

4 Six months on top of the statutory warranty in the country of purchase.

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Contact

Simon Plate

Simon Plate

Section Manager European Marketing Communications
Olympus Europe SE & Co. KG, Consumer Product Division

Phone: +49 40 23773 3048
E-mail: simon.plate@olympus-europa.com