Hamburg, 08/04/2020 | Press Release | Camera & Audio SHOOT. SHARE. INSPIRE. Olympus OM-D E-M10 Mark IV
Every moment a memory in perfect quality
The new Olympus OM-D E-M10 Mark IV is the perfect camera for mobile creatives. The compact and lightweight body with its improved grip, versatile shooting features for professional images simply by pressing the shutter button, and the powerful 5-axis image stabilization makes it the perfect tool to capture every moment in excellent quality. A flip-down LCD monitor, perfect for selfies, and a high-definition electronic viewfinder give users the freedom to enjoy their own unique shooting styles. Sharing images is now easier than ever thanks to a dedicated smartphone app, which also provides new content for enabling the user to learn authentic photography techniques. High-quality image enjoyment for all, from families who wish to keep a record of their children as they’re growing, to photo enthusiasts: the OM-D E-M10 Mark IV will be available from mid-August at an RRP* of 699.00 EUR (Body) and 849.00 EUR for the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Kit.
At around half the size and weight of other interchangeable lens systems, Olympus’ biggest advantage is its amazing mobility thanks to the compact, lightweight camera system, including the lenses. The combination of the high-resolution, high-performance lens line-up and powerful image stabilization capability results in sharp, high-quality photos and videos across a spectrum of scenarios, backdrops and conditions. The E-M10 Mark IV is the smallest OM-D. With its improved grip and the latest imaging technologies, it is the perfect choice for all those seeking a compact solution that can always be with them.
Superb portability and powerful in-body 5-axis image stabilization for high-quality photos and videos
The classic Olympus body design, which is now lighter than ever before, weighs as much as a single 500 ml bottled beverage** even when combined with the standard kit lens, giving it an ideal portability. The new improved grip of the E-M10 Mark IV offers a secure hold for comfortable control. Owing to its in-body 5-axis image stabilization featuring up to 4.5 shutter speed steps of compensation***, the new 20 megapixel Live MOS sensor and the powerful M.Zuiko lenses, high-quality photos and videos including night and telephoto shots, are guaranteed in all scenarios. And the battery can easily be charged in the camera via USB even while on the go.
Versatile shooting features and a tilting LCD monitor perfect for selfies
The E-M10 Mark IV is packed with features for accurately capturing once-in-a-lifetime moments, for example with approximately 15 fps high-speed sequential shooting. The improved C-AF precision enables continuous focusing on moving subjects. Face Priority/Eye Priority AF now also focuses on faces either in profile or downturned. Silent mode, which disables the shutter release and operation sounds, is useful in scenarios where noise is unwanted, such as during recitals and when capturing sleeping children’s faces.
In auto mode, the Olympus OM-D detects different shooting situations and automatically selects the appropriate settings. The Advanced Photo (AP) mode even allows taking pictures for which previous photographic experience is normally required: multiple exposures, traces of light from stars or car headlights in Live Composite mode are accomplished in no time at all. And thanks to the 4K video function, especially beautiful moments can also be extracted as an image in 4k.
Additionally, the OM-D series’ first flip-down LCD monitor makes selfie touch operations easier. It additionally supports high-angle and low-angle shooting so that photos and videos turn out exactly as you imagine in various settings. The E-M10 Mark IV also features a high-definition electronic viewfinder for mastering shooting in bright outdoor or backlit conditions.
The OM-D E-M10 Mark IV with the flash commander FC-WR and the flash unit FL-700WR that remote control other compatible flashed via wireless radiowave. Simply set the flash unit in a location away from the shooting spot and control the output remotely via flash commander while shooting.
Dedicated smartphone app for greater photo enjoyment
With Wi-Fi and Bluetooth® built into the camera body, the dedicated smartphone app OI.Share can be used to easily and instantly import recorded photos and videos to a smartphone or for sharing on social media. Those who wish to may can also use the connected smartphone for Bluetooth remote shooting. Camera instructions and tutorials are available in the app for learning shooting methods and techniques.
The OM-D E-M10 Mark IV is fully compatible with Olympus’ extensive range of Micro Four Thirds lenses as well as third party lenses conforming to the Micro Four Thirds System standard and other accessories, including tailor-made camera bags, electronic flashes and the free image editing and workflow software Olympus Workspace.
More information at www.olympus.eu/accessories.
Product specifications are subject to change without notice. Please check the Olympus website at www.olympus-europa.com for the latest specifications.
* Recommended Retail Price
** Approx. 476 g in combination with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ (CIPA standard compliant, including bundled battery and memory card, no eyecup)
*** M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ at a focal distance of 42mm (35mm equivalent: 84mm), conforms to CIPA standards, when corrected on 2 axes (yaw and pitch)
**** Six months on top of the statutory warranty in the country of purchase.