We proudly present the winner of the Olympus Golden Crane Award.
The Felix Burda Stiftung convinced the jury with the #Präventiophobie campaign.
Olympus honors the foundation's commitment in raising patient awareness for colorectal cancer screening with the Golden Crane Award. Congratulations!
We would like to thank all applicants for participating in the first Olympus Golden Crane Award.
As the market leader in endoscopy, we know that early detection and accurate diagnosis can help reduce the number of deaths from preventable diseases, such as colorectal cancer (CRC) — making people's lives healthier, safer and more fulfilling. If we all work together, we believe that we can even push the limits of endoscopy, so that one day our vision of a world without CRC might become true.
Patient organizations play a major role in informing the general public about colorectal cancer screening, raising awareness or even breaking its taboo. We want to honor their work and have therefore initiated the Olympus Golden Crane Award.
The Olympus Golden Crane Award honors the best CRC patient awareness campaign or initiative.
Colorectal Cancer (CRC) Survivor
My name is Christin. A few months ago it would never have crossed my mind that I would be affected by colorectal cancer. Especially not at the age of 28 without any genetic predisposition. Fortunately I was able to be treated successfully. I noticed that especially in my age group the topic is relatively unknown and even taboo. It is a matter close to my heart to raise awareness of this disease and thus help counteract the current trend of increasing incidence of colon cancer in patients under 40 years of age.
ESGE President and Gastroenterologist in Porto, Portugal
As a gastroenterologist and in my role as current president of the European Society of Gastrointestinal Endoscopy (ESGE) it is my pleasure to act as a jury member for the Golden Crane Award. Raising awareness of CRC is a continuous part of my professional work, and patient education on this topic is a key element in making societal progress on fighting CRC.
Head of Medical Endoscopy Business, Olympus Europa SE & Co. KG
At Olympus, it is our vision that one day the only place where we will see colorectal cancer is in the history books. To decrease mortality, we need to not only drive innovation but also facilitate better access to more effective screening. As such, I am keen to support patient awareness campaigns via this initiative, as we believe that together we can even push the limits of endoscopy, so that one day our vision might become true.
