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Winner Announcement

We proudly present the winner of the Olympus Golden Crane Award.
The Felix Burda Stiftung convinced the jury with the #Präventiophobie campaign.​

Olympus honors the foundation's commitment in raising patient awareness for colorectal cancer screening with the Golden Crane Award. Congratulations!

We would like to thank all applicants for participating in the first Olympus Golden Crane Award.

About the Award

As the market leader in endoscopy, we know that early detection and accurate diagnosis can help reduce the number of deaths from preventable diseases, such as colorectal cancer (CRC) — making people's lives healthier, safer and more fulfilling. If we all work together, we believe that we can even push the limits of endoscopy, so that one day our vision of a world without CRC might become true.

Patient organizations play a major role in informing the general public about colorectal cancer screening, raising awareness or even breaking its taboo. We want to honor their work and have therefore initiated the Olympus Golden Crane Award.

We Are Proud To Present Our Finalists for the Olympus Golden Crane Award

Digestive Cancers Europe

The #mybest10seconds campaign is raising patient awareness for CRC screening by demonstrating the speed and simplicity of the screening process.

Felix Burda Stiftung

This foundation is tackling #Präventiophobie - the fear of CRC screening.

Nadace Dagmar a Václava Havlových VIZE-97

The campaign #vize97 is raising awareness for CRC by employing famous Czech testimonials emphasizing the importance of CRC prevention and early detection.​

vzw "Stop Darmkanker"

As part of their #StopDarmkanker campaign, the foundation created a unique comic-style novel emphasizing that life is worth fighting for.​

How Does it Work?

The Olympus Golden Crane Award honors the best CRC patient awareness campaign or initiative.

  • In the CRC awareness month of March and beyond, patient organizations across EMEA have the opportunity to submit their campaign or initiative for the award — free of charge of course.
  • At the beginning of June 2020, a jury consisting of the ESGE President (a gastroenterologist), a CRC survivor and the Director of the Medical Endoscopy Group Olympus Europa, will evaluate the submitted applications according to the following criteria: power of persuasion, credibility, creativity and professional realization.
  • The winner will be awarded a prize of €15,000 at the ESGE Connect in Berlin, Germany, on September 21, 2020.

We Evaluate According to the Following Criteria:

Power of Persuasion

How high is the probability that the campaign or initiative will leave a lasting impression on the target group? Does it make someone think about the topic? What is the call to action and is there a follow-up? Could it get someone to consider taking a CRC screening test?


How is the campaign or initiative balanced between attracting attention and a serious message behind? Is it credible through its use of facts? Or does it lack seriousness? What other measures have been taken to ensure credibility?


What approach does the campaign or initiative take to attract attention or get the target group to act? How does its message differ from others? Why is it exceptional? Does it follow a new approach compared to previous campaigns or initiatives?

Professional Realization

How professional is the execution of the campaign or initiative? How good is the creative design? How effective is the campaign or initiative? Is its effectiveness being measured and what have the results been?

Introducing Our Jury

Colorectal Cancer (CRC) Survivor

My name is Christin. A few months ago it would never have crossed my mind that I would be affected by colorectal cancer. Especially not at the age of 28 without any genetic predisposition. Fortunately I was able to be treated successfully. I noticed that especially in my age group the topic is relatively unknown and even taboo. It is a matter close to my heart to raise awareness of this disease and thus help counteract the current trend of increasing incidence of colon cancer in patients under 40 years of age.

ESGE President and Gastroenterologist in Porto, Portugal

As a gastroenterologist and in my role as current president of the European Society of Gastrointestinal Endoscopy (ESGE) it is my pleasure to act as a jury member for the Golden Crane Award. Raising awareness of CRC is a continuous part of my professional work, and patient education on this topic is a key element in making societal progress on fighting CRC.

Head of Medical Endoscopy Business, Olympus Europa SE & Co. KG

At Olympus, it is our vision that one day the only place where we will see colorectal cancer is in the history books. To decrease mortality, we need to not only drive innovation but also facilitate better access to more effective screening. As such, I am keen to support patient awareness campaigns via this initiative, as we believe that together we can even push the limits of endoscopy, so that one day our vision might become true.

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