Having previously shot promotional videos and photography for Olympus, I was very pleased to be approached again to produce some more material for the launch of a their latest range of photo bags: the Cosyspeed “Streetomatic” slinger bag, the bag-in-bag Manfrotto "Explorer bag", and the versatile all-round “Everyday Camera Backpack.
We wanted to convey a real hands-on experience of using the products, together with any accessories that might be required by a photographer on a daily basis. The script was simple: using a different photographer for each story, we would showcase the design and character of the products during a typical day. We cast the main characters depending on the target market, then selected three shoot locations: for the “Streetomatic” slinger bag; Porto, Portugal’s marvelous historical district on the banks of the Duero. The city’s new district with brimming with modern architecture was selected for the "Explorer" Messenger bag. The stage for Olympus’ new “Everyday Camera Backpack” was Vigo, in Spain, a city where, according to Jules Verne, you’d find Captain Nemo’s best kept secret.
The OM-D E-M1X had just been launched a few weeks before this commission, and with its new OM-Log 400 mode (now also available with the latest firmware update on the OM-D E-M1 Mark II) our choice of shooting equipment was pretty obvious. Getting used to a new camera model usually takes a little time, but in the case of the Olympus OM-D series, the change from one model to another is easy as the menu structure is very similar. All that’s left to do is familiarise yourself with any new features and gain confidence with its capabilities and versatility.
As for lenses, we chose to use the M.Zuiko Digital ED 17mm F1.2 PRO and the M.Zuiko Digital 45mm F1.2 PRO, two lenses that should always be in the bag of any videographer and personal favourites of mine. The quality is fantastic, even when working at wide-open apertures. They are easy to use with a retractable manual focus ring (essential in videography) together with the peaking function. For even more precision we could count on the the M.Zuiko Digital 7-14mm F2.8 PRO and the M.Zuiko Digital 75mm F1.8 PRO.
Choosing OM-Log 400 mode meant working with a minimum ISO of 400. Using ND filters made it possible to shoot as wide as F1.2! OM-Log 400 mode allows you to work in high contrast situations without losing detail in highlight or shadow areas.
Having LUT makes grading and correction easy during post-processing.
Shooting video with the OM-D E-M1X proved to be a real step up in quality.
Improvements in the internal image stabilisation system are substantial too; no need for additional accessories, just the camera and a steady hand. For me, this is one of the best qualities of the OM-D series - especially for video use - great agility and speed, plus the smaller size means you can blend in unnoticed, almost like a tourist, wherever you are shooting.
The general agility of the E-M1X is another significant development. The focusing system, and its ability to follow a subject, either through the traditional C-AF or through the tracking system is rapid and effective. It copes admirably in a huge variety of shooting situations and was ideal for this job.
Of course, when it comes to video, sound is also very important, and although in this case the music was foremost, we still hear and can recognise some of the sound elements that we recorded externally with the LS-P4; a lightweight and great quality sound recorder.
The end product of three promotional videos and a selection of advertising photos, completely reinforced my decision to continue using Olympus as my main film and recording equipment. Superb quality, capability and versatility.
Check out our ‘making of’ video and the final promotional videos for all three camera bags below.
Author & Videographe : Fernando Rey Daluz